Have you heard of attraction marketing? If not, let me share this with you really quickly. Attract others to your website by making it look enticing, relevant, and as though it fills every need a person has. Remember your first date way back when? Yeah, it’s the same idea; make it look hot, and then move in for the kill!
Defining Attraction Marketing:
Attraction marketing is nothing more than branding yourself as you promote a new business. This can be a product or service, it doesn’t matter, but you must be unique in your approach.
When you brand yourself, you want to attract people who are of like mind and passion. Remember when your parents told you that there was someone special out there for you? This is the same principle but you are channeling it towards your business. You should be using social media sites like Facebook, LinkedIn, Twitter and a personal blog in order to build a following of people who resonate with you. These people become your leads because they are attracted to you, and they want what you have. SUCCESS!
Attraction Marketing: They Are Looking for You
Attraction marketing makes you the hunted instead of the hunter, because you are drawing in folks that are already searching for what you are offering. You don’t have to cold call and bug your family and friends because THEY already WANT you. Wouldn’t it be great to finally have people who are truly interested contact you instead of chasing luke-warm (at best) leads?
The TRUTH is THIS:
People don’t want to join a business; they want to join “you”. That’s why branding yourself does SO much for your online business.
You can share your knowledge, your value, and be yourself, and this is how you generate new leads daily without sweating it!
Attraction Marketing: the Benefits
- You won’t reek of a used car salesman because you don’t have to push!
- You don’t have to be aggressive because people seek you out!
- You don’t have to post your flyers on car windows or in grocery stores!
Stop and think about all of the ways you’ve been trying to generate leads. You have probably tried pay per click, purchasing leads, and putting 100s of flyers in parked cars; am I right? Is that really growing a business or just BUSY work?
Here are a few tips to get you on the right path.
Attraction Marketing: 5 Free Tips to Get You Started
Continuously study and implement relevant materials to increase your value – mindset, leadership, marketing skills, or anything else.
Start branding yourself by setting up a self-hosted Word Press blog, and include a place for visitors to sign up for updates and news from you such as the opt-in boxes. This is how you build a list of targeted leads to build your unique audience.
Create profiles on social media networks, niche forums, and syndicate your content so that you sprinkle the search engines with you! When you get leads, follow up and follow through to make sure they know everything about your offerings and how you can help.
Produce compelling copy that pertains to what is going on today. Take the unique knowledge and experience you have, then identify and offer solutions to the problems that people in your industry are facing.
This is attraction marketing in a nutshell, and now you are ready to attract more nuts!